Stories

When potential customers visit your company’s website, they expect it to load fast. How fast? According to Google, 53% of Internet users abandon mobile websites that take over 3 seconds to load. Is your website speed better than that? If not, you’re probably losing the engagement of over 50% of your website visitors. In this […]

A website designer’s job often entails tedious and time-consuming tasks like colour-correcting photos or creating code samples for individual web design elements. Until now, we’ve been unable to perform these types of tasks without human curation. That’s because these tasks require the human ability to make quick decisions. But, we’re in 2023. Artificial Intelligence (AI) […]

The world of website design is constantly evolving. As new technologies emerge, new website design principles are born. Something that was standard practice two years ago may no longer be effective today. For example, two decades ago, it was sensible to build websites with fixed widths and layouts. People only used PCs and didn’t have […]

Years ago, when I had first heard “Heuristic Evaluation in UX Design” I was like “Whoa! That sounds cool and complex at the same time! What is that??” It sounded like something out of a medical journal. Then began the digging. And what came out of that digging was so simple that I started wondering […]

Designing a web application is a complex task in itself.  Even if the application itself sounds simple, the plethora of screens and supporting elements ultimately turn it into an investment of several hours, not to mention the hard work needed to chalk out the flow! And yet, even with the user flow and all other […]